How to choose a domain for your website?

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Added: 07.01.2019

If you decided to put a website online, you are required to choose an appropriate domain name. Below you’ll find some tips to help you make a right choice.

FIRST OF ALL: TOP-LEVEL DOMAIN!

You probably think over the top-level domain for your domain name. For example, the most popular (and standard) top-level domains chosen by Polish companies are .pl or .com, but if you’ve already started your own business and you’re on a budget, feel free to try cheaper domains (trust us, there are lots of them), with top-level domains for a lower price – e.g. .net .org or local – such as (in Poland) warszawa.pl or wroc.pl.

CHOOSE A RIGHT DOMAIN NAME!

An appropriate domain name is very important, because it reflects your business, and is also one of the strategies that boost your online business presence. Therefore, consider your company’s market, and what name would describe it in the most accurate way, because this will help the clients remember your brand. Keep in mind that the name should be easy to recall and easy to input in search.

NOT ALWAYS THE CHEAPEST = THE BEST!

Cheaper domain names, such as .net or .org are not so widespread, so it’s much more likely that your preferred domain name will be available. But not always the cheapest means also the best. If your website is to be one of your main income sources, it is worth choosing an easy to remember and meeting world standards domain name.

THINK FUTURE!

If you aim to succeed online, you should think future for your domain. E.g., if your company sells fireplaces, and you’d like to achieve a high search rank in the future – add the keyword “fireplaces” to your domain name. Your business will thus have a greater chance of succeeding online – the prospective client will know at a glance that you offer what he or she is looking for.

If still, despite the most important tips listed above, you find it difficult to decide what domain and hosting to choose, we are eager to help you.

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Added: 07.01.2019
About the Author
Łukasz Białonoga
MANAGING DIRECTOR

Łukasz is a founder of LIKE.agency. He start his work in industry as graphic designer in 2004, developing his skills as Front End developer. He is responsible for building reflations with key clients and securing more complicated projects with his experience.

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