joins Group One & hmmh and changes its branding to hmmh Poland

Added: 19.05.2021

From now on, changes its brand to hmmh Poland! We have joined hmmh AG and Group One – companies belonging to the Serviceplan Group, which buy most of the shares in our software house. Thus, Group One is becoming a leader in the e-commerce industry in Poland.

We have prepared our joining Group One and hmmh AG for a couple of months. Joining forces with GroupOne and hmmh is another step in the growth of our agency and establishing its position on the Polish e-commerce market. We want to expand and attract new talents to our team. The generated synergies will also enable us to work with more top clients in the future. I am sure that each side will benefit a lot from this transaction

Lukasz Bialonoga
the founder of who is going to keep the current CEO position of hmmh Poland

This transaction will strengthen the competences of Group One, in particular SalesTube, in the area of ​​building e-commerce stores and will strengthen cooperation with Serviceplan Group. SalesTube, which is the largest mar-tech agency on the CEE market, will offer its clients a unique one-stop-shop concept thanks to the acquisition of This concept consists of combining the creation of e-commerce stores with technology, media and analytics under one roof.

Our acquisition goals are simple: we want to strengthen the full-service offer for e-commerce not only in Poland, but also in the whole Europe. We are glad that this will happen in cooperation with an expert in the field – hmmh. The competences of our partner in the area of ​​Shopware solutions, that is a leading platform for online stores in Germany, will be extremely valuable in introducing this solution on a large scale on the Polish market as an alternative to Magento

Marek Żołędziowski
CEO of Group One

The hmmh agency has been developing e-commerce services for over 25 years, employing 300 experts and generating over EUR 25 million revenue. Hmmh’s clients include companies such as Tchibo, Bonprix, OTTO and Decathlon.

We are looking forward to working with Lukasz and his team. While our very successful sister company Group One is able to complement its offering in the area of e-commerce by this, hmmh takes another step on its way to tap into more international markets. We are especially excited to develop and implement joint projects with Shopware for our clients

Stefan Messerknecht
Managing Partner at hmmh

We as a company are very happy to join hmmh and Group One and we look forward to delivering even more interesting projects to our clients.

Added: 19.05.2021
About the Author
Łukasz Białonoga

Łukasz is a founder of He start his work in industry as graphic designer in 2004, developing his skills as Front End developer. He is responsible for building reflations with key clients and securing more complicated projects with his experience.

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